Discover How to Grow Your Network During Social Media Giving Day
Today is Social Media Giving Day, an observance that encourages everyone to support charitable organizations or causes by making donations, highlighting the good work of nonprofits and individuals, and promoting awareness within their communities. With the majority of engagement to fundraising campaigns coming from social media, it’s essential for nonprofits to actively use social media platforms to share their mission and engage supporters. Yet many organizations struggle to garner the social engagement they need.
Using Social Media as a Powerful Tool for Your Fundraising Efforts
Whether your nonprofit has specific fundraising goals or simply wants to share your work and create awareness, social media can help you increase your audience reach. Check out some ways to utilize social media for your organization:
- Promoting Your Mission Loud and Clear: With a well-developed strategy, a nonprofit can keep donors engaged, attract volunteers, and reach new audiences through a cohesive approach with clear branding and messaging that is consistently promoted across multiple channels. Raising Help, powered through Mopdog, supports nonprofits with the branding and communication help they need to thrive and get their message out there.
- Leverage Hashtags: Boost your engagement by 15% by using hashtags relevant to your cause and mission. Even developing your own unique hashtag for your nonprofit to use in every post can be beneficial to your brand.
- Utilize Each Platform to its Benefit: Each social platform has its own unique features that can be used to your nonprofit’s advantage. Whether you’re polling your followers on an Instagram story or sharing direct donation links on Facebook or LinkedIn, your organization can build meaningful connections, drive engagement, and inspire action that supports your mission across channels.
- Switch Up Your Content: By having a mix of static posts (one image), carousel posts (multiple images), and videos, your audience will be more likely to stop and explore what you have to offer, allowing them to participate and feel more engaged.
- Discover Holidays and Observances That Promote Your Mission: Take this day as an opportunity to show your followers what your organization is all about and invite them to support your mission. Finding social media holidays and observances that coincide with your nonprofit’s purpose provides the opportunity to post on social media and bring attention to your cause. Discover some social media holidays here >
- Harness the Power of Targeted Ads: By understanding and knowing your audience through demographic analysis, Raising Help can help your organization directly target your events, volunteer opportunities, and fundraisers to specific audiences that you need. Even with a small advertising budget, platforms like Meta can help reach certain areas in your community that you need help from.
If you have any questions or need strategy support for your social media communication efforts, our team at Raising Help is here for you.
Learn more about Raising Help and how we can support your nonprofit organization >