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End of Q3: Reflection

As we near the conclusion of the third quarter in 2023, it’s an opportune moment to engage in retrospection over the past three months. In the forthcoming discussion, we will delve into various metrics that warrant tracking and explore their significance in fostering the success of a nonprofit organization.

What is a Key Performance Indicators (KPIs): Key Performance Indicators (KPIs), commonly shortened to KPIs, are measurable metrics used to gauge how effectively a nonprofit or any organization is progressing towards its primary objectives.

List of Key Performance Indicators to Monitor:

  1. Fundraising Return on Investment (ROI)
  2. Donation Levels
  3. Donor Retention Rates
  4. Donor Acquisition and Growth
  5. Web Analytics
  6. Social Media Metrics
  7. Email Open Rates and Click-Through Rates
  8. Count of Beneficiaries Served and Program Participation

The Role of KPIs in Enhancing Organizational Success:

  1. Navigational Tools: KPIs are vital tools that help nonprofit organizations measure their progress toward their goals and understand where they currently stand.
  2. Facilitating Adaptation: With KPI data, nonprofits can quickly check how they’re doing and change their plans when needed to deal with changing conditions. Being able to adapt is really important in today’s complex world to achieve their goals.
  3. Informed Decision-Making: KPIs are essential for making well-informed decisions. By gathering important data, nonprofits can make wise choices that guide the organization toward its goals.

Learn more from these sources:

20 KPIs For Nonprofits to Track Over Time

12 KPIs For Nonprofits To Track & Measure Performance

We Want to Elevate Your Good Work!

Have you ever wished your nonprofit organization had a full marketing team? Raising Help is here to offer our marketing support!

Our talent is sourced from an award-winning, full-service agency, Mopdog Creative + Strategy. We use our many years of experience to provide you with strategic and creative solutions for your marketing, advertising and communication challenges.

Strategy Support – We work within your operational budget and grant funding to identify existing opportunities and create a plan to expand or deepen the impact of your organization’s efforts. Learn more.

Development Support – Raising Help is here to support and elevate your organization’s business development by building a consensus around fundraising and messaging tactics. Learn more.

Engagement Support – We believe supporters need to know just as much about your organization as the cause you are championing. And, exposure out in the community and online provides new opportunities to raise brand awareness. Learn more.

We are passionate and committed to helping those who do good work better engage with the community through strategic initiatives that can help the budget go further, faster and with a large impact.

Contact us to get started today>>

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Online Fundraising and Your Nonprofit

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Online fundraising is becoming more prevalent and necessary for charities to succeed as audience spend more time online. Studies have found that “84 percent of responding organizations indicated growth in charitable gifts received through social media,” via Michael Nilsen of the Association of Fundraising Professionals.

“Online giving probably accounts for about eight percent of total giving.”

~ Michael Nilson, VP of communications and policy at the Association of Fundraising Professionals

How can you ensure you are using online fundraising platforms to your benefit?

Here are some important online fundraising reminders as told by the National Association of State Charity Officials (NASCO):

  • Protect your brand by establishing a policy as to who can use your name and fundraise on your behalf.
  • Know your online presence – is there peer-to-peer fundraising happening for your nonprofit, how are others representing your charity online and are there fundraising platforms you don’t want to be associated with that you need to contact to have your company removed from?
  • Before using a fundraising platform, research the fees associated, how much information you’ll receive about your donors, when donations will be deposited and what protections the platform has to prevent solicitation fraud.

If you are interested in boosting your online presence, social media accounts, fundraising events and marketing efforts, contact us! We would love to help your nonprofit succeed!

Instagram’s #TheFamousFundraise

#TheFamousFundraise

Did you know? There’s a lot more that meets the eye when it comes to our well-known actors, musicians, athletes and other famous celebrities.

Today, we’re starting a hashtag campaign #TheFamousFundraise to highlight the amazing, charitable ways celebrities are giving back to the community.

Why you ask? Well, we believe the world could use a little more sunshine and happy news. Join us in the hashtag, follow our Instagram account and see who our first highlight is for #TheFamousFundraise.

Raising Help to Provide Strategic Advisory Services to Nonprofits

Mopdog Founder Starts Business to Support Charities

Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness, foster meaningful change and enhance supporter engagement.

“In a crowded field of committed nonprofits clamoring for attention and donations, good work doesn’t speak for itself,” said Cheryl Musial, principal for Raising Help and chief strategy officer for Mopdog. “That’s why our new initiative will help do-gooders do more.”

The new company was revealed during an event hosted at dk Gallery, in Marietta, Georgia. Boys & Girls Clubs of Metro Atlanta (www.bgcma.org) was honored as the first Raise Up Partner, and the Diamond Blackfan Anemia Foundation (www.dbafoundation.org) was awarded the first 2015 Raise Up Grant through Good Dog, a family foundation started by William and Cheryl Musial.

“Raising Help creates a full-circle of support by matching a portion of agency fees from nonprofit work, at no extra cost to our clients,” said William R. Musial, principal for Raising Help, and president, chief executive officer and creative director for Mopdog. “These contributions support other nonprofit organizations by providing resources they desperately need, but cannot afford.”

The Raising Help vision is to have a long-lasting, positive and substantive impact on the lives of children and families through creative collaborations with nonprofits and their partners. For more information, please visit www.raisinghelp.org.

 Raising Help Launch Video

To view a video of the successful launch party, visit Raising Help’s YouTube page.

 

About Mopdog Creative + Strategy
Mopdog was formed in 1990, and is based in metro Atlanta. The full-service agency provides strategic, innovative communications solutions through results-oriented marketing. Mopdog maintains an award-winning pack of creative professionals as diverse as the firm’s clients, including senior experts with extensive brand knowledge. Mopdog offers website design and implementation, social media strategy, video production, print collateral design, market research and campaign development. For more information visit www.mopdog.com.

 

About Raising Help
Good work doesn’t speak for itself. That’s why we’re Raising Help. Our vision is to have a long-lasting, positive and substantive impact on the lives of children and families through creative collaborations with nonprofits and their partners. Raising Help empowers nonprofits with the talent and expertise needed to build a brand, raise awareness, foster meaningful change and enhance supporter engagement. For more information visit www.raisinghelp.org.

 

About Good Dog
Good Dog, a family foundation started by William and Cheryl Musial, operates though the Cobb Community Foundation, a nonprofit 501(c)3 organization. Providing resources to nonprofit organizations, Good Dog shines a light on how creative design and marketing firms can make an invaluable impact, by donating time, talent and resources. By supporting those who have the greatest need, we make the greatest direct impact on our community. A strong community is a better community. For more information visit gooddog.mopdog.com.